Corporate Social Responsibility in India
Social Engagement for a Sustainable Future
Over the past 60 years, Bosch in India has created a space for itself in the society not just as a technology and innovation pioneer, but also as a company that ‘cares’. Our corporate social responsibility endeavours, known as ‘Bosch Social Engagement’, aim to make a difference in the communities in which Bosch operates. As illustrated below, Bosch Social Engagement has three pillars: Bosch Limited CSR, Primavera and Bosch India Foundation.
The Three Pillars of Bosch Social Engagement Program in India
CSR Thrust areas at Bosch Limited
The following CSR thrust areas of Bosch Limited are aimed to resolve specific social and community issues and enable the beneficiaries of these programs to secure a better tomorrow.
These CSR initiatives reinforce us as a community-conscious, socially-responsible and value-based organisation, committed to making the world a better place to live in. All our CSR projects work towards the holistic development of the individual and society as a whole.
CSR: Embedded in Bosch culture
CSR may be a new term in the corporate lexicon, but it has a long tradition in Bosch worldwide. The concepts of sustainability, responsibility and social welfare have intrinsically been woven into the corporate ethos of the organization since the company’s inception. True to the vision of its founder, Robert Bosch, the Group has constantly been engaged in activities that create a sustainable impact. Through the development of sophisticated technologies and solutions, which are directed towards improvement of life, conservation of resources, and upliftment of the less privileged, Bosch has worked ceaselessly towards creating a multiplier effect.
Our Approach to CSR
The defining character of Bosch Social Engagement is sustainability. Bosch contributes to society where it is needed the most. The entire Bosch Social Engagement program is designed to create clear storylines as per the needs of society, to create long-lasting impact and change the lives of the people for the better. We also believe in Bosch value-addition to the projects we are involved in and ensuring their long-term sustainability and scalability. By choosing to focus its corporate social responsibility (CSR) activities on the principal thrust areas of Vocational Training, Health, Hygiene and Education, and Neighborhood Projects, Bosch Limited is reinforcing its commitment towards creating a sustainable impact in the areas in which it operates.
How do we manage CSR?
What gets measured gets managed! At Bosch, we do not engage in CSR for the sake of it, but strive to act responsibly across a wide range of social and environmental issues, and more importantly integrate CSR into the day-to-day operations of the company. To demonstrate this commitment, we have CSR oversight provided by the CSR Committee. The CSR Committee has been formed to develop a long-term vision, identify thrust areas, and support the various activities across all Bosch India locations. The Committee will facilitate the conceptualisation and execution of projects, and the provision of budgetary support for consolidated social engagement by Bosch in the future. The Committee also aims to improve the sustainability and scalability of CSR projects, and to create synergy among all projects as the key to building stronger and enhanced engagement with society. Above all, the Committee encourages, and looks forward to, active involvement and volunteering by Boschlers in order to actualize the higher vision of social action on which Bosch has set its sights.
There is also a dedicated team of full-time professionals at the CSR Department (at Bangalore Plant location) who work on planning, implementing, monitoring, improving and reporting on CSR activities and projects. The team works in close coordination with colleagues at other Plant locations also, as well as coordinate with a range of external stakeholders including the social sector and the government in ensuring long-term sustainability and impact of the CSR projects undertaken by the company. Besides, a network of project-specific staff have been placed by Bosch (for example, trainers and coordinators for the BRIDGE Program) across India.
Our Guiding Principles
Creating a Storyline:
The entire Bosch Social Engagement Program should be designed to create clear storylines as per the needs of the society and to create long-lasting impact on people’s lives.
Short-term projects financed by one-time monetary support do not create permanent change. Sustaining projects is a challenge. Therefore each project will be evaluated for long-term sustainability before committing resources for it. Its progress will be reviewed against intended objectives at regular intervals.
Bosch will design/support projects that could be up-scaled in the mid and long-term to create scope for touching the lives of a large number of under-privileged people.
Bosch will promote employee volunteering in every CSR project. The volunteers will be trained to impact the necessary skills to run CSR projects successfully. This will be done to ensure that the volunteers get first-hand insights on the socially relevant issues and the requirements.
Bosch Value Addition:
As far as possible, CSR projects would make use of Bosch’s competence (like Vocational Training) in enriching the program for greater social impact. Bosch volunteers will add value by sharing their knowledge, experience and expertise in specific domains, thereby adding uniqueness to the programs.
The CSR Committee of Bosch Limited consists of the following senior managers of Bosch:
Mr. Soumitra Bhattacharya
Joint Managing Director, Bosch Limited
Mr. Suresh B R
National Head, Human Resources, Bosch Limited
Mr. Anil Kumar M R
Regional President, Starter Motor and Generators-India & Plant Manager of Naganathapura Plant, Bosch Limited
Mr. Gopikumar A
Vice President, Commercial Plant Management, Bangalore Plant, Bosch Limited
Mr. Vijay Pandey
Regional President - Automotive Aftermarket Division, Bosch Limited
Dr. O. P. Goel*
General Manager – Corporate Social Responsibility & Head, Vocational Training, Bosch Limited
Mr. Peter Saldanha
Senior General Manager, Corporate Internal Auditing
*also the Secretary of the Committee
Looking to the Future
Bosch is reaching out to the society in a large way through its well-organised programs such as BRIDGE, CHDP and Neighborhood Projects. More and more needy people and underprivileged youth are being benefited. Our aim is to scale up all our projects and achieve long-term sustainability.